Identify the audience
Start with where the desired customers actually discover, evaluate and communicate with businesses.
Define the platform job
Decide whether each platform should support discovery, proof, education, community, customer care or direct action.
Check the content fit
Consider whether the business can provide the people, products, expertise or visual material the platform needs.
Protect consistency
Choose a platform set the service can maintain at the expected standard.
Review with evidence
Expand or reduce the mix using relevant audience behaviour and business outcomes.
Important
A smaller purposeful platform mix is usually stronger than several neglected or duplicated profiles.