Content becomes ready
The finished post has the required business information, creative and approval status.
A destination is assigned
The correct platform account, format and publish time are selected.
The post is scheduled
The system queues the content for delivery at the agreed time.
The platform responds
A successful response confirms publication; an expired connection or platform error may interrupt it.
Delivery is monitored
Failed items can be reviewed, corrected or requeued depending on the cause.
Important
A scheduled status means delivery is planned. A published status means the destination platform accepted the post.