Business essentials
Prepare the correct business name, locations or service areas, contact routes, opening hours and website.
Products and services
List the offers that matter most, including priorities, limitations, availability and terminology customers recognise.
Audience context
Describe who the business serves, what they commonly ask and what creates confidence or hesitation.
Brand materials
Collect the current logo, colours, photography, videos, guidelines and examples that feel right or wrong.
Proof and safeguards
Identify reviews, qualifications, results, permissions, regulated claims and topics requiring internal approval.
Important
You do not need a formal brand book. Accurate real-world information is more valuable than polished but outdated documentation.