Review message and creative together
The caption, image or video and call to action should create one coherent post.
Verify business facts
Check names, prices, dates, availability, claims and customer information against the source.
Assess brand fit
Confirm that the tone and visual direction represent the business while allowing healthy variety.
Check the destination
Open links and verify the account, date and platform selected.
Approve or give specific feedback
Identify the precise fact, phrase, image or requirement that needs changing.
Important
Approval confirms that the supplied business information and finished content are suitable to publish.