State what changed
Explain the event, product, service, result or priority in direct language.
Add the audience reason
Tell us why this matters and who should care.
Provide exact facts
Include approved names, dates, prices, locations, links, conditions and spelling.
Attach usable assets
Supply original photos, video or documents and confirm that the business may publish them.
Share timing and boundaries
Identify deadlines, expiry dates, required wording and anything that must not be claimed.
Important
A short accurate brief is better than a long message that leaves the key fact unclear.