Planning template
Monthly Social Media Content Planner
Use this planner to connect business priorities with a varied publishing schedule. Complete the strategy prompts first, then assign subjects to the weekly grid.
Before you begin
How to use it.
Choose one or two business priorities for the month.
Select content pillars that support those priorities and the customer journey.
Give every planned post a purpose before choosing its format.
Leave room for timely business updates rather than filling every slot in advance.
Monthly Social Media Content Planner
Monthly direction
Define the context before choosing individual posts.
Primary business priority: ______________________________
Important dates, events or seasonal needs: ______________________________
Main audience for this month: ______________________________
Customer question or concern to address: ______________________________
Proof, products or business updates available: ______________________________
Content balance
Choose a realistic mix. Numbers are planning prompts, not fixed rules.
Useful education or tips: ____ posts
Products or services: ____ posts
Customer proof and outcomes: ____ posts
People, process or culture: ____ posts
Community or timely relevance: ____ posts
Direct offer or conversion: ____ posts
Week 1
Assign a purpose, subject, format, platform and owner to each post.
Post 1 — purpose / subject / format / platform: ______________________________
Post 2 — purpose / subject / format / platform: ______________________________
Post 3 — purpose / subject / format / platform: ______________________________
Week 2
Check that the week adds something new to the month.
Post 1 — purpose / subject / format / platform: ______________________________
Post 2 — purpose / subject / format / platform: ______________________________
Post 3 — purpose / subject / format / platform: ______________________________
Week 3
Use current customer questions and real business inputs.
Post 1 — purpose / subject / format / platform: ______________________________
Post 2 — purpose / subject / format / platform: ______________________________
Post 3 — purpose / subject / format / platform: ______________________________
Week 4
Close gaps in the journey and prepare the next review.
Post 1 — purpose / subject / format / platform: ______________________________
Post 2 — purpose / subject / format / platform: ______________________________
Post 3 — purpose / subject / format / platform: ______________________________
Review the complete month as a sequence. Remove repeated angles, confirm claims and make sure the audience receives value between promotional messages.
Put the plan into practice
A useful template is the beginning—not the strategy itself.
Clicklots turns business knowledge, priorities and proof into a consistent stream of custom content across the platforms that matter.